InOrdinary
Store
Store
Case study
About the project
InOrdinary is an Indian online store selling meaningful lifestyle products and featuring the artists behind them. In 2022 Harshad Satra built the full store on WordPress and WooCommerce, from the custom theme to the payment flow and hosting on AWS Lightsail.
Because each product is tied to an artist, the store needed more than a standard catalogue. It needed artist profiles linked to their products, a checkout tailored to the brand, and an admin that the small InOrdinary team could run day to day.
- ClientInOrdinary Store
- IndustryFashion & lifestyle e-commerce
- Year2022
- StackWordPress, WooCommerce, PHP, AWS Lightsail
- Website
Approach
What was built
Custom WooCommerce theme
A bespoke theme matching InOrdinary's brand, responsive across devices, with no page builder.
Artist CMS
Custom post types and fields for artists, linked to their products, so every product page tells the story behind it.
Custom payment flow
A checkout flow tailored to the store's needs on top of WooCommerce.
AWS Lightsail hosting
Cost-effective, scalable hosting on AWS Lightsail, configured and maintained for the store.
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