
AI
Automation
Automation
AI Automation
What I build
Harshad Satra is a freelance developer in Mumbai, India, who builds AI automation and AI-powered features into websites and business workflows. With 13 years of web development experience and a current focus on AI-driven web experiences, he connects large language models such as Anthropic's Claude and OpenAI's GPT models to the tools you already use: your website, CRM, inbox, spreadsheets and CMS. The goal is practical. Remove repetitive work, answer customers faster, and turn your content into something people can search and ask questions of.
He works with Python and Node.js, uses Claude Code daily and holds the Claude Code in Action certification. Every automation is built with guardrails: answers grounded in your own data, human review where mistakes would be costly, logging so you can see what the AI did, and costs kept predictable.
- ModelsClaude, OpenAI GPT, open-source LLMs
- StackPython, Node.js, Next.js, Vercel, AWS
- CertificationClaude Code in Action
- FocusPractical automation with guardrails
Scope
What's included
AI chatbots & assistants
Website and support assistants that answer from your own documents, products and FAQs (retrieval-augmented generation), with hand-off to a human when needed.
Workflow automation
LLM-powered steps added to your processes: triaging enquiries, drafting replies, extracting data from emails, PDFs and forms, and updating your CRM or spreadsheets automatically.
AI search for your site
Semantic search that understands what visitors mean, across products, articles or documentation.
Content operations
Pipelines that draft product descriptions, summaries, translations and SEO metadata for human review before publishing.
Internal AI tools
Small, focused web apps that let your team use AI safely on company data, with access control and usage logging.
AI-search readiness
Making your own website easy for ChatGPT, Perplexity and Google AI Overviews to read and cite. See speed & technical SEO.
Examples
What this can look like
Illustrative examples of automations I can build for your business:
Lead qualification
A new enquiry arrives from your contact form. AI reads it, tags the service and budget, drafts a tailored reply for you to approve, and logs everything in your CRM.
Support assistant
A chat widget on your site answers questions from your help docs and policies, cites its sources, and creates a ticket when it can't help.
Document extraction
Invoices, purchase orders or applications arriving by email are read automatically and their key fields added to a spreadsheet or database.
Catalogue enrichment
Product photos and specs become draft descriptions, tags and SEO titles for a WooCommerce or Shopify store, queued for review.
FAQ
Frequently asked questions
What business tasks can AI automate?
Tasks that involve reading, sorting and writing text are the best fit: answering common customer questions, triaging enquiries, extracting data from documents, drafting replies and product content, and summarising reports. Tasks that need judgement or carry high risk should keep a human approval step.
Is my data safe when using AI models?
I use business API plans from providers like Anthropic and OpenAI, which don't use API data to train their models by default. Sensitive data can be filtered before it reaches the model, and for strict requirements open-source models can run in your own cloud account.
How much does AI automation cost to run?
Running costs are usually small: you pay the model provider per use, often a fraction of a rupee or cent per request for typical tasks. I estimate usage costs up front and add monitoring so there are no surprises.
Can AI be added to my existing website?
Yes. A chatbot, AI search or an automated enquiry workflow can be added to an existing WordPress, Shopify, Next.js or custom site without rebuilding it.
Have a AI Automation project in mind? Tell me what you're building and I'll reply with questions or a proposal.
Not ready yet? Get a free website audit first.