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Shopify

What I build

Harshad Satra is a freelance Shopify developer in Mumbai, India, who builds custom Online Store 2.0 themes for D2C brands. Recent stores include Pulp Society and First Edge Sports (2025), RucFit (2024), a weighted-backpack fitness brand, and Hyperice India (2022). Instead of tweaking a marketplace theme, he builds sections and blocks around your brand, so your team can rearrange pages in the Shopify editor while the store stays fast and on-brand.

He holds a certification in Shopify Theme Development (Online Store 2.0 + Tailwind CSS) and uses Liquid, Tailwind and a Gulp/SCSS build pipeline to keep themes lean. Every store launches with product schema, clean collection URLs, compressed images and a checked mobile checkout, because most D2C traffic in India comes from phones.

  • Platform
    Shopify Online Store 2.0
  • Recent stores
    Pulp Society, First Edge Sports, RucFit
  • Stack
    Liquid, Tailwind CSS, SCSS, JavaScript
  • Certification
    Shopify Theme Development

Scope

What's included

Custom Shopify themes

Built from your design as reusable sections and blocks, editable in the Shopify theme editor.

Store set-up & migration

Products, collections, navigation, policies and redirects, including migration from WooCommerce or another platform.

Conversion-focused product pages

Variant pickers, size guides, bundles, reviews and trust elements designed to lift add-to-cart rates.

Apps & integrations

Payment, shipping, reviews, email marketing and analytics apps configured, plus custom JavaScript where an app falls short.

Speed & SEO

Lean theme code, lazy-loaded media, product structured data and GA4 e-commerce tracking.

Ongoing support

Seasonal campaigns, new landing pages and theme updates after launch.

Work

Selected projects

FAQ

Frequently asked questions

Should I use Shopify or WooCommerce?

Shopify suits brands that want hosted, low-maintenance selling with a polished checkout. WooCommerce suits stores that need deep customisation, content-heavy pages or no monthly platform fees. I build on both and recommend one based on your catalogue, budget and team; see WooCommerce development.

Can you customise my existing Shopify theme instead of building a new one?

Yes. If your current theme is close to what you need, I add custom sections, fix layout issues and speed problems, and remove unused apps that slow the store down.

Do you build Shopify stores for brands outside India?

Yes. Shopify works the same worldwide, and I work remotely with international clients. See working with international clients.

Will my team be able to edit the store after launch?

Yes. Every page is built from Online Store 2.0 sections and blocks, so you can add banners, reorder content and launch campaigns in the Shopify editor without a developer.

Have a Shopify project in mind? Tell me what you're building and I'll reply with questions or a proposal.

Start a project

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